This piece was written for Renew the Arts as a brand journalism-styled public relations piece, promoting a long-time partner artist who had recently changed the official name of his creative outlet. The piece was also designed to drive traffic to the website and engagement on social media. To date, both the original blog post and the initial social media blasts have been some of the most successful executions of communications strategy at Renew the Arts (based on site views and social media impressions). You can read the full piece on Renew the Arts here.
EJ Olsen 